The Brand

Rue Parisienne is a Romanian premium brand, founded by Ioana Neguț in 2015.

It all started from the desire to create high quality leather goods with charisma, that would express the playfully daring spirit hidden in all women and that would not fit into the classic patterns. Spoiled, pretentious shoes & bags that deserve the greater atention just like the women who wear them!

All the products are designed & hand crafted in Rue Parisienne’s atelier, wich is located in the heart of Bucharest.

The Logo ~ Trademark

The logo represents a mirror — the symbol of something that shows what someone is like in a very clear and accurate way, exactly what the brand wants to express about every woman’s charm.

The trademark has been choosen by the dream of founder to create something that she wish existed, thinking about the sophisticated and daring women walks on the beautiful parisian streets.